On social media, home bar counters have become a continuous hot topic. There are already over 1.16 million posts on #HomeBar on Instagram, and over 558,000 posts on #HomeBartender.
Meanwhile, Google Trends shows that the search popularity of the two keywords "Home Bar" and "Cocktail Set" has remained above 50% of the peak level of the pandemic over the past two years.
On the Amazon platform, the monthly sales volume of wine glass sets is generally between 5,000 and 10,000 sets, and the number of reviews for best-selling products even exceeds 10,000. These data indicate that home-based cocktail mixing is no longer just a temporary craze during the pandemic, but has formed a stable and growing market, and wine glasses are indispensable consumer goods within it.
Consumers' thoughts have changed. For them, wine glasses are no longer merely containers for drinking;
they have become a part of their lifestyle and a way to showcase their personal taste. Many people hope to share photos of their cocktails on social media platforms,
so they are more inclined to purchase glasses with professional appearances and good photo effects.
Especially in the North American and Northern European markets, this trend is even more pronounced: consumers no longer merely purchase a single glass but rather hope for a complete set of wine glasses that can meet the needs of different scenarios, such as a glass specifically for gin and tonic or a retro-style whisky glass.
It is precisely these new demands that have driven retailers to purchase diverse sets.
This is a very clear opportunity for wholesalers. Our wine glass sets have been developed precisely to meet this demand. The appearance of the glass looks very close to lead-free crystal, but it is much cheaper, enabling retailers to offer products that look high-end within the retail price range of $20 to $25. The sets we offer cover a variety of glass types, ranging from wine glasses to whisky glasses, which not only meet the practical needs of consumers for mixing drinks at home but also satisfy their demands for sharing pictures on social media. Meanwhile, our products have also been optimized in terms of structure and packaging: the thickened cup rods enhance durability, and the shock-resistant packaging keeps the damage rate during transportation below 1%, allowing wholesalers to ship in large quantities with confidence.
These are not theoretical speculations but have already been verified by the market. After a retailer in North America listed similar sets on Amazon, it achieved sales of over 8,000 sets per month in just a few months and entered the Best Seller list. This indicates that as long as the appearance and price of the product are appropriate, wine glass sets can become a best-selling category.
In the current economic environment, consumers are more sensitive to prices, but they still have a demand for a lifestyle that feels quality.
For wholesalers, this means that choosing a glass set that has an appearance close to crystal, a more competitive price and is safer to transport can simultaneously meet market demands and the profit targets of retailers.
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